Lamoiyan Corporation’s Licealiz rolls out Kilusang Kontra Kuto Year 4

Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo rolls out Kilusang Kontra Kuto (KKK) Year 4, a yearly nationwide shampooing activity in its commitment to battle head lice infestation or pediculosis and eliminate the social stigma associated with it. 

This problem is very common not only to kids but also to adults, good thing that Lamoiyan Corporation took the initiative to have this campaign that not only to help eliminate the problem but most importantly, to raise awareness. For us parents, our goal is to have our kids kuto-free and Licealiz is our weapon for this.

Students read Licealiz' si Katyh at and Kutostrophe story and coloring book after having their hair washed.

In partnership with the Department of Education (DepEd), Lamoiyan Corporation is visiting 30 schools nationwide and targets to shampoo around 6,000 head lice infested students. Sample sachet products will also be distributed within the surrounding communities through this activity. 

Mommies and Daddies in the near communities also had their chance to use Licealiz Head Lice Treatment Shampoo. 

Here are the students of Labangon Bliss Elementary School are all smiled and excited as they wait for their turn during the shampooing activity.

Among the cities included in Licealiz Kilusang Kontra Kuto Year 4 in Visayas is Cebu City where they will do educational talks about head lice and free shampooing activity in different schools.  

Students of Labangon Bliss Elementary School in Cebu City get their hair washed at the Licealiz’s Kilusang Kontra Kuto Year 4 shampoo activity that aims to fight head lice infestation.

Contrary to popular belief, the persistent ailment does not only affect children or people who do not practice good hygiene. Through this year’s campaign, Lamoiyan Corporation aims to emphasize that pediculosis can happen to any people regardless of hair length, gender, age, and even social class. 

Family Doctor Dr. OSee Bryce Amac lectures about head lice infestation, porper prevention and misconceptions to the parents, students, and teachers of Labangon Bliss Elementary School in Cebu City as part of the Kulisang Kontra Kuto Year 4.

“For the past years, Lamoiyan was able to raise awareness and debunked misconceptions surrounding pediculosis by spreading the correct information. Head lice infestation can occur to anyone and, hopefully, people would start helping affected individuals rather than discriminating because it is a concern that has a solution,” shared Lamoiyan Corporation Marketing Director Ruby Rose Cavestany. 

Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo initiated in 2016 the Kilusang Kontra Kuto, a coalition that has been battling head lice infestation nationwide for a kuto-free Philippines. 

Now on its fourth year, Lamoiyan has partnered again with industry leaders such as DepEd, Drugstores Association of the Philippines (DSAP) and Mommy Blogger Philippines to further spread the correct information about pediculosis and widely reach the grass roots. 

Members of Mommy Bloggers Philippines join the Kilusang Kontra Kuto Year 4 in Labangon Bliss Elementary School, Cebu City together with Dr. Osee Bryce Amac and Licealiz Assistant Brand Manager Cristina Martinez.

Lamoiyan Corporation is inviting everyone to join their fight against head lice and be part of the Kilusang Kontra Kuto Year 4. To know more about the activities of Kilusang Kontra Kuto, visit www.facebook.com/licealiz.